What are the responsibilities of a category manager?
What are the category manager’s responsibilities?
- Analysing data or insights to determine industry and consumer trends regarding the product and category.
- Creating and developing a strategic long term plan for the development of the category.
- Developing an exit strategy for unsuccessful products.
What is the role of category manager in retail?
A retail category manager is an in-store expert in the visual merchandising, pricing, management, and sales of a specified group of products. This expertise is key to driving pricing, product display, marketing, and promotions of certain products to make them highly visible, accessible, and appealing to customers.
What is a category sales manager?
The category manager is the glue of any good company that sells goods to the public or sells goods to the retailers, they work with marketing, research companies, trade marketing, supply chain and commercial departments to ensure a common category message and strategy is understood and implemented.
What is sales pro on Advance Auto Parts?
Job Description This role is responsible for providing advanced automotive problem resolution including identification, trouble shooting and project assistance for DIY customers. The role has the ability to source from numerous places including special order, FDO, second source, etc.
What is the role of a category manager in ecommerce?
As a category manager, your task is to maximize sales so that you can meet the financial targets of each category. Generally, there are subtle differences between the roles of category managers who are dealing with a supplier and a retailer.
Is category manager and product manager same?
The category manage cover that specific category’s brand. Product manger is only to that specific product.
What does a Category Management Analyst do?
Category Management Analyst provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions.
What is a digital category manager?
Working with our Product Management team, the Digital Category Manager is responsible for the product information, placement, pricing, and promotion of assigned portfolio within digital channels. Finds opportunities to build collaborative omnichannel experiences to deliver leads across multiple lines of business.