Mixed When did the Share a Coke campaign start in America?

When did the Share a Coke campaign start in America?

When did the Share a Coke campaign start in America?

When “Share a Coke” debuted in 2014, Coke bottles only featured names, but over the past few years, the campaign has evolved and expanded, adding new names, song lyrics and more Coca-Cola flavors in more packages.

Is the Share a Coke campaign still a thing?

We replaced our iconic logo with some of the nation’s most popular names, which were then printed on Coca‑Cola labels. People were also able to personalise their own bottles of Coca‑Cola at our Share a Coke tour. The campaign has now finished but we have plenty more ideas up our sleeve so watch this space.

How was Share a Coke campaign advertised?

Consumers were invited to SMS a friend’s name, which was projected live onto the iconic ‘Coca-Cola’ sign at Sydney’s King’s Cross. They then received an MMS enabling them to share their friend’s name up in lights, via Facebook and email.

Was Share a Coke successful?

The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.

Why was Coca-Cola’s Share a Coke campaign successful?

POWERFUL STORYTELLING: The “Share-A-Coke” campaign was built around a powerful story theme — community. The concept of sharing is very community/family-centric. It allowed people to connect with a story of love, acceptance and understanding. It created a global family.

When did Share a Coke end?

Coca-Cola Launches Most Inclusive ‘Share a Coke’ Campaign With Thousands of Surnames. Coca-Cola Australia has launched its largest integrated marketing campaign for 2019 with the return of the iconic Share A Coke slogan. The campaign will run until the end of February 2020 and was developed by Ogilvy Sydney.

Who was designed Share a Coke campaign?

Ogilvy & Mather Sydney
Background to the campaign Share a Coke, created by Ogilvy & Mather Sydney, launched in Australia in 2012. The integrated campaign was launched in Britain on 29 April 2013 and ran until the end of the summer. The soft drink giant replaced its usual branding with 150 of the UK’s most popular names.

Why did Coke do Share a Coke?

The ‘Share a Coke’ campaign first launched in Australia in 2011, and involved changing the traditional wrapping around the Coca-Cola bottle to say ‘Share a Coke with…’ and a popular name. The purpose of the campaign was to create a more personal relationship with consumers and inspire shared moments of happiness.

What is Coca Cola ‘share a Coke’ campaign?

Later in 2018, the company added name labels that could be removed and stuck anywhere else like clothes, phones, books etc. Coca Cola ‘Share A Coke’ Campaign was one of the best campaigns Coca-Cola has ever designed.

Is it better to share a Coke?

From Pam sharing a rainy day with Liz and Juanita, to Maria sharing with everyone at her barbecue, the soda company says that sharing is always better when you share a Coke with each other. “Share a Coke.” None have been identified for this spot.

How do I submit to share a Coke with friends?

Coca-Cola TV Spot, ‘Share a Coke With Friends’ Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Please include at least one social/website link containing a recent photo of the actor. Voice over actors: provide a link to your professional website containing your reel.

What is the best CTA for the Coca-Cola’share a Coke’campaign?

Coca Cola’s ‘Share a Coke’ Campaign has a great CTA which is ‘Share a Coke’ itself. The slogan is powerful enough to convince the product and share their Coca-Cola stories online.