What is a customer journey mapping workshop?

What is a customer journey mapping workshop?

A workshop that creates a map of the customer’s journey gives us the opportunity to find these moments – the moments that really matter in creating a positive customer experience. ‍ A good journey map can also be an invaluable template for teams to collect assumptions, data or research and share findings on one page.

How do you conduct a customer journey mapping workshop?

First of all, what do you need before the Customer Journey Mapping workshop?

1. Define the Objective.
2. Define participant groups.
3. Talk to the participants beforehand about.
4. Create a repository!
5. Gather all the workshop materials:
6. At last, finalize Customer Persona.
7. STEP 1: Align everyone on the same page.

What are the 4 stages of journey mapping?

Continue reading beyond the infographic for more in-depth analysis of each stage of the customer journey map.

• Stage 1: Awareness of a business challenge.
• Stage 2. Researching issues.
• Stage 3. Evaluating solutions.
• Stage 4. Making a selection.
• Conclusion.

How do I run an empathy and user journey mapping workshop?

Here are the steps to organize a virtual user journey mapping workshop:

1. Identify the scope of the workshop. You first need to identify which persona’s user journey you want to tackle.
2. Invite people to participate.
3. Prepare for the workshop.
4. Hold the workshop.
5. Follow up.

What are the stages of customer journey?

It’s pretty much agreed that there are three key stages in the customer journey: the awareness stage, the consideration stage and the decision stage. P.S. Some marketers include retention and advocacy as later stages of the customer journey.

Who should you invite to a customer journey mapping workshop?

There are two types of people that you should invite to a customer journey mapping workshop. There are those who understand the customer journey and those who do not but are influencers in the organisation. It is often senior management who fall into the latter category.

How do you implement customer journey?

How to Create a Customer Journey Map

1. Set clear objectives for the map.
2. Profile your personas and define their goals.
3. Highlight your target customer personas.
4. List out all the touchpoints.
5. Identify the elements you want your map to show.
6. Determine the resources you have and the ones you’ll need.

What is different between empathy and a journey map explain with example?

Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes.