What is the media database?

What is the media database?

A media database (or media contacts database) is one of the most important media relations tools available. Simply put, it’s a database of journalists, reporters, bloggers, influencers, and other media contacts, as well as media outlets.

How do I find a Muck Rack?

Search coverage from Media Outlets and create reports Select media outlets from your search results, and click Find Articles. Enter a search term or add a filter for more specific results, then add articles to a Coverage Report to generate data and insights for your next campaign.

Where can I find media contacts for PR?

Google News is a good way to find media outlets (and then find the appropriate journalists) in your niche. Enter the names of your competitors or businesses similar to yours. You’ll get a list of outlets, blogs, news sites, etc. where they were featured—publications where you have a shot at getting coverage.

How do I create a media database?

Here’s the media list building process in four easy-to-follow steps:

1. Step 1: Figure out your target audience.
2. Step 2: Decide which contact information you’ll add.
3. Step 3: Choose where you’ll keep your media contacts.
4. Step 4: Find media contacts and add them to your list.

How expensive is Muck Rack?

around $5,000 per year
Based on our own data, we estimate Muck Rack to cost around $5,000 per year. Prices will vary depending on the features you choose. PR tools similar to Muck Rack are priced from $4,000/year and up, with the average being also around $5,000/year.

What is a media list in PR?

A media list (also sometimes called a press list or media contact list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for having a list of relevant people that you can send your press release or story.

How do I find a press release journalist?

PR tools to find journalists and influencers

1. Media.Info. This free platform has been around since 1994 and can still be a reliable resource for finding UK media contacts.
2. PressRush. Build targeted lists in minutes with PressRush, a super affordable journalist search engine.
3. Anewstip.
4. Buzzsumo.
5. WooPitch.
6. Hey Press.
7. JournoLink.

How do I find my media contacts?

How to Find Media Contacts: 5 of My Favorite (Free) Strategies

1. Strategy #1: Do your research.
2. Strategy #2 – Learn How to Study a Magazine’s Masthead (& Content in General)
3. Strategy #3 Ask a Gatekeeper.
4. Strategy #4 Get to Know a Media Outlet’s “Email Formula”
5. Strategy #5 – Do Some Twitter Sleuthing.

How much is Muck Rack a month?

Pricing comparison