What are the 5 customer segment groups?
Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.
What is the target audience for pet owners?
As it turns out, pets are extremely popular among millennials, young professionals who are deferring marriage and childbearing. With more free time and more free income, this demographic is spending a large portion of their leisure income on their furry friends.
What are the 6 types of segmentation?
This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional.
What are the types of customer segment?
6 types of customer segmentation models
- Demographic. At a bare minimum, many companies identify gender to create and deliver content based on that customer segment.
- Recency, frequency, monetary (RFM)
- High-value customer (HVCs)
- Customer status.
- Behavioral.
- Psychographic.
What are the types of consumer segmentation?
Types of Consumer Segmentation
- Demographic & Socioeconomic Segmentation.
- Geographic Segmentation.
- Behavioural Segmentation.
- Psychographic Segmentation.
- Social Media Segmentation.
What is a customer segment example?
The most common types of customer segmentation are: Demographic Segmentation – based on gender, age, occupation, marital status, income, etc. Geographic Segmentation – based on country, state, or city of residence. Local businesses may even segment by specific towns or counties.
How do I market my pet business?
Market Your Pet Shop Locally and Online A great way to market your pet shop is through the internet. Consider using: Blogs: Start a pet blog to determine customer needs and educate them about your products and services. Business listing sites: Include your pet shop on business listing sites to gain exposure.
What are the main customer segments examples?
The most common types of customer segmentation are:
- Demographic Segmentation – based on gender, age, occupation, marital status, income, etc.
- Geographic Segmentation – based on country, state, or city of residence.
- Technographic Segmentation – based on preferred technologies, software, and mobile devices.