What makes a great B2B newsletter?
Most importantly, a B2B newsletter showcases engaging imagery (but not too much) to get the reader’s attention. Your images should be compartmentalized with your text to achieve that clean layout we mentioned earlier. And whenever possible, try to use videos/gifs to create greater interest and engagement!
Are newsletters effective in B2B?
Sending a regular B2B newsletter to your followers will only deliver value to your company if the newsletter itself delivers value to readers. Your subscribers won’t be likely to engage with your emails very often if you don’t provide genuinely engaging content.
Which newsletter platform is best?
Newsletter Tools: Comparison Overview
| Free Plan/Trial | Best Feature | |
|---|---|---|
| Mailchimp | Yes | Ready-to-use email campaigns |
| Sendinblue | Yes | Email and SMS marketing options |
| Campaign Monitor | Yes | Time zone newsletter sending |
| AWeber | Yes | Advanced reporting tools |
What is the best B2B marketing platform?
Best social media platforms for B2B marketers
- LinkedIn.
- Twitter.
- YouTube.
- SlideShare.
How long should a B2B newsletter be?
Email newsletters from B2B marketers are 273 words long, on average.
How can I improve my B2B newsletter?
9 Tactics to Create More ‘Must-Read’ B2B Newsletters
- Get to Know Your Audience’s Needs and Problems.
- Acknowledge the Fact that Time Matters.
- Improve Your Headlines to Improve Your Open Rates.
- Ditch the Selling and Start Educating.
- Keep Your Mails Simple, Short, and Relevant.
- Keep the Content Quality Standards Critically High.
What does B2B mean in marketing?
Business-to-business
Key Takeaways. Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
Is HubSpot good for newsletters?
HubSpot offers one of the best email marketing tools you can use to send optimized, well-designed newsletters. It’s part of Marketing Hub, which is marketing automation software for small-to-enterprise businesses.
What is the best way to send email newsletters?
The 9 best email newsletter services
- MailerLite for automation.
- CleverReach for email segmentation options.
- Sendinblue for scheduling email newsletters.
- Mailchimp for upscaling your email campaigns.
- ConvertKit for paid newsletters.
- Curated for curated newsletters.
- Drip for eCommerce newsletters and campaigns.
Which social media channel is best for B2B?
When talking about the best B2B social media platforms, LinkedIn is a clear winner. LinkedIn is the best pick for b2b social media marketing! 80% of B2B marketing leads come from this social media channel. LinkedIn is the world’s largest professional network which has more than 800 million users.
Is LinkedIn good for B2B marketing?
LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing.
Does B2B email marketing work?
In terms of the effectiveness of B2B email marketing, statistics say, “80% of business professionals believe that email marketing increases customer retention”. Moreover, it takes a longer time to qualify a B2B prospect and turn them into potential prospects.
What is the B2B marketing newsletter?
B2B Marketing — A monthly news and information newsletter tailored to the needs of business marketers Marketing Health Services — This month’s coverage of the latest marketing strategies, best practices, and insights in the health care marketing field
What is the best email newsletter service for your business?
MailerLite is the ideal email newsletter service for businesses on a strict budget. And its user-friendly platform is simple to use for marketers of all abilities, regardless of prior experience.
Is your B2B email marketing going through a creative drought?
In fact, it’s quite common for B2B email marketers to go through a creative drought from time to time. It happens to the best of us. If you’re having trouble coming up with new angles for your emails, you’re in luck. Here are seven killer B2B newsletter ideas based on real-life email campaigns you can borrow from.
Is the right email newsletter service right for your business?
Finding the right email newsletter service is crucial to working out what works best for your business. That said, just because one email marketing solution is popular doesn’t mean it’s the right fit for you.