What are the objectives of Ryanair?

What are the objectives of Ryanair?

“Ryanair’s objective is to firmly establish itself as Europe’s leading low-fare scheduled passenger airline through continued improvements and expanded offerings of its low-fare service.” These strategies focus on the core competency of Ryanair to ensure that it offers exceptional value in the saturated airline market.

What is Ryanair’s strategy?

The Ryanair strategy attempts to keep costs low by gaining discounts and concessions from plane suppliers (Boeing) and Airports. They operate only one type of aircraft to keep maintenance simple and cost effective with bulk buying of a single set of spares.

What is Ryanair’s Organisational structure?

Structure: The structure at Ryan Air is such that all head of sectors report directly to the CEO of the company, Michael O’Leary. Therefore Ryan Air consists of a short organizational structure. Maintaining this structure would ensure transparency is secured together with efficient tasks.

Is Ryanair vertically integrated?

Moreover, Ryanair is developing “Related diversification” because its strategy development is “beyond current products and markets but within the capabilities of the value network of the organisation” (Johnson et al., 2010) and applies both vertical and horizontal integration.

What is EasyJet’s mission statement?

EasyJet’s mission is to deliver market leading returns to its shareholders through maintaining a leading European network at primary airports, with a clear focus on making travel easy and affordable for its customers.

How would you describe Ryanair’s overall strategy what are its main strengths and weaknesses?

Strength: Ryanair’s strengths cover internal factors driving growth. Weakness: Ryanair’s weaknesses include internal factors slowing down progress. Opportunity: Opportunities are external factors promoting expansion. Threat: Threats to Ryanair are external factors blocking development.

How much is Michael Oleary worth?

around €848.6 million
With a net worth of around €848.6 million as of April 2018, he is one of Ireland’s wealthiest businessmen….Michael O’Leary (businessman)

What is Ryanair’s revenue?

1.636 billion EUR (2021)Ryanair / Revenue

What seem to be the major reasons why Ryanair is so successful?

Brand perception. For many years, Ryanair has trumpeted its success in providing what it believed customers want, namely safe air travel at a low fare and with high levels of punctuality. Indeed, this is the core of what short-haul passengers require from a low-cost carrier.

What are the strengths of Ryanair?

Strengths of Ryanair It flies to over 200 destinations in 40 countries. In 2017, it became the first European airline to have carried over 1 billion customers. It has over 470 aircraft to take its passengers to their desired destinations (Ryanair, 2021).