What are the 4 functions of wholesaler?
Various functions performed by a wholesaler are explained below.
- (i) Buying and Assembling:
- (ii) Warehousing:
- (iii) Grading and Packaging:
- (iv) Transportation:
- (v) Financing:
- (vi) Risk Bearing:
- (vii) Providing Marketing Information:
- (viii) Dispersion of Goods:
What is a wholesaler channel?
The channel of distribution refers to the overall flow of information and goods from original manufacturer to end consumer. The wholesaler, also known as the distributor, acquires goods from a manufacturer, farmer or miner, holds them in a distribution center and then sells them to retailers.
What are the three functions of wholesalers?
The Wholesaler/middleman is a merchant who buys goods in bulk from producers/manufacturers and sells them to the retailers. He buys the goods in bulk from the warehouses depots, puts the goods in his own warehouse, breake up the bulk, re-package where necessary, and sells the goods in smaller quantities to retailers.
What are five functions of a wholesaler?
The functions of wholesalers to the supplier are:
- Information.
- Storage/ware housing.
- Preparing commodities.
- Advertising and promotion.
- Financing.
- Quantity and bulk buying.
Why are wholesalers important in the channel of distribution?
Wholesaler is an important chain of the channel of distribution because it is an agent between a manufacturer and retailers. A wholesaler purchases the goods from manufacturer in bulk quantity and re-sells it to retailers in small quantity. Wholesalers occupy a pivotal place in the marketing channel set-up.
What are the three functions performed by intermediaries in a marketing channel?
What are the three basic functions performed by intermediaries? Intermediaries perform transactional, logistical, and facilitating functions.
Which of the following functions are performed by marketing channels?
10 Most Important Functions of Marketing Channel
- Information Provider: Middlemen have a role in providing information about the market to the manufacturer.
- Price Stability:
- Promotion:
- Financing:
- Title:
- Help in Production Function:
- Matching Demand and Supply:
- Pricing: