What are complex logos?

Complex logos include, both, text and visual attributes that help get the message across to the target audience. Also, complex logos can incorporate different fonts, colors, and backgrounds, which gives businesses a wide range of variants to choose from.

What are oversimplified logos?

Oversimplified logos: when less becomes too much. A great logo can tell the story of an organization without a single word. Recently, logos from various companies have experienced a transformation.

What are some bad logos?

Top 30 Bad Logos Chart: Corporate Logo Fails

Kraft Foods. Kraft Foods, its a carnival in your mouth.
NYC Taxi. New York City is considered a cultural hub of the world with an incomparable art and design community.
Bing.
A Style.
Verizon.
NSW Government.
MSN.
London Olympics 2012.

Can a logo be too complex?

However, a complex logo is very rarely a great design. There are surely companies whose logo designs are complex and still, such graphic designs are appreciated and recognized. But not all the logos become so popular and acceptable. Therefore it is advisable to avoid creating the complex design.

Why are corporations oversimplifying logos?

But when a logo has its identity and personality ripped away from them for the sake of convenience, it just feels condescending in a way. There’s a worrying trend within some industries, and that’s the oversimplification of once-iconic logos. Logos play a huge part in culture.

Why are modern logos flat?

“The place where most brand interaction is happening these days is on your phone, so having a logo that’s flatter and simplified allows it to scale down to mobile sizes and allows it to be more flexible and change color. The brand can take it and reimagine it in different ways—give it motion, give it more life.