What are brand standards?

What are brand standards?

Brand standards are a set of rules and guidelines that protect the look and feel of your organization. It provides a standardized approach to creative work in order to uphold the integrity of the brand. Simply put, the brand standards are far more important than the logo itself.

What should I cover in brand guidelines?

What should brand guidelines include?

• Information about your brand’s history, mission, values, and vision.
• Guidelines on logo usage including color palette, file format(s), minimum and maximum sizes, contexts, spacing, and usage permissions e.g where it should and shouldn’t appear.

What does a brand cover?

A brand consists of all the features that distinguish the goods and services of one seller from another: name, term, design, style, symbols, customer touch points, etc.

What should a brand deck include?

Brand guidelines comprehensively cover a company’s brand identity, including its:

1. Logos: full logos, secondary logos, and icons.
2. Color palette: primary and secondary colors.
3. Typography: font styles, sizes, and spacing.
4. Other imagery: photos, illustrations, and artwork.
5. Voice and tone: how the brand uses language and emotion.

Why do we have brand standards?

A Brand Standards Guide helps keep you (and your agency/contractors) on the same page about everything from font size to messaging. The standards guide often prevents costly errors and reprints and enables employees and vendors to produce new and ongoing work efficiently and consistently.

What are brand values?

A business’ brand values are the core set of guiding principles that shapes every aspect of the business. They are the beliefs that you stand for. Brand values determine your brand’s identity, message and personality. These brand principles guide story, actions, behaviours and decision making processes.

How do you create a brand standard manual?

Build one with these 6 simple steps:

1. Kick off your brand style guide with a great brand story.
2. Use logo guidelines to create a recognizable brand signature.
3. Include your brand’s core color palette.
4. Dictate your typography hierarchy.
5. Define your brand voice.
6. Specify the imagery and iconography that makes up your visual style.

How do we measure brand value?

According to Interbrand, a brand’s value is measured according to three core components:

1. The financial performance of the branded products or services.
2. The role the brand plays in purchase decisions,
3. The brand’s competitive strength.