Did EM Cosmetics fail?

In a nutshell: The EM Cosmetics story When L’Oreal launched EM Cosmetics in 2015, it failed. EM Cosmetics had been created for Phan’s young fanbase, but many felt the quality didn’t live up to its higher price point. People complained that the makeup was too chalky and made a mess of their makeup bags.

Who founded EM Cosmetics?

Michelle Phan
Michelle Phan is gearing up to launch Em Cosmetics, and if you think you’ve seen that name before, it’s because you have. In 2013, Michelle teamed up with L’Oréal to create her first-ever makeup line, Em.

Is EM Cosmetics cruelty free and vegan?

Are EM Cosmetics’ products vegan and cruelty-free? We are 100% cruelty-free! EM Cosmetics does not test on animals, nor do we condone anyone else to test our products on animals.

What is EM Cosmetics stand for?

em, a Vietnamese word meaning “you,” is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of “me” – it is a makeup line that reflects the needs of Michelle’s community, their personal beauty stories and life moments.

Is EM Cosmetics cruelty-free and vegan?

Where is Em cosmetics manufactured?

the US
The products are cruelty-free, vegan and made in the US. They will be available online at emcosmetics.com but consumers will be limited to three purchases per person, per item during the relaunch period.

How long does it take for em cosmetics to deliver?

1-25 business days
Please allow 3-4 business days for processing and 1-25 business days for delivery (depending on shipping address).