What is a small business marketing consultant?

A small business marketing consultant is a marketing specialist that works with small business owners to identify the gaps and opportunities that are holding their business back from achieving their goals and overcoming challenges.

How do I become a marketing consultant with no experience?

How to Become a Consultant with No Experience in the Field

Find and learn from a mentor.
Join consulting or industry organizations and learn the language and culture.
Work as a minimally skilled partner or sub-contractor on related projects.
Work as a freelancer at hourly rates once you have some skill and experience.

What skills do I need to be a marketing consultant?

Marketing consultants need a mix of technical and soft skills to work effectively with their clients. These consultants are skilled in marketing, business, communications, and psychology. Many will also specialize in specific areas of the marketing process, such as:

What are the duties of a marketing consultant?

Understand Company Objectives and Conduct Market Research. Before anything else,a marketing consultant is expected to do their homework and really dig deep to understand their client’s business.

Create and Implement Marketing Strategies. This is the core responsibility of any marketing consultant.

Develop Marketing Material.

How much should I pay a marketing consultant?

40% of UK respondent agencies charge$51-$100 per hour;

40.63% of US respondent agencies charge$101-$150 per hour

29.17% of US agencies charge$151-$200 per hour while only 14.63% of UK agencies charge this much;

“Other countries” on average charge much less than US or UK agencies,with ~46% under$100 per hour.

What is the job description for a marketing consultant?

Conduct marketing research to identify industry trends and commercial opportunities

Develop and implement a marketing strategy according to objectives and budget

Study company profile and operations to understand its marketing needs

Provide advice on branding,positioning,communications and other marketing issues