What is a planogram in grocery?
The official definition of a planogram is a schematic drawing or plan for displaying merchandise so as to maximize sales. It can be a diagram or model that indicates the placement of retail products on shelves, as well as the layout for the entire store. Here is an example of a planogram showing a store’s layout.
How do you make a store planogram?
How to Create a Planogram
- Measure each of your fixtures. Depth and width of each shelf or rack section.
- Decide exactly where to put each item. Don’t just place products anywhere.
- Draw your planogram. Whatever format you choose, remember that someone else will probably be using the planogram to stock and maintain displays.
How should I arrange my products in a supermarket?
The products that are costly is always placed at the top of the shelf, and those products that are popular among people and come looking for it is situated on the lower shelves. The item that is most likely to entice the customer is placed at the eye level.
Why are planograms important for stores?
Visual merchandising and space planning using planograms increases visual appeal of products and the store to customers, improves inventory control, streamlines finding and replenishing products for staff, and helps determine how related products should be merchandised near one another.
How does a planogram work?
Planogram (POG) merchandising is a technique that uses a detailed visual plan, called a planogram, to arrange products on store shelves in a manner that encourages sales. Planograms provide a schematic of a store’s shelves, fixtures, and aisles, showing in detail where each product should be placed.
Who creates planograms for stores?
A planogram specialist creates a detailed plan for the layout of merchandise in a retail store to encourage customers to make more purchases.
What is a planogram customer service?
What is the goal of a planogram? The goal is to create a display that is visually appealing to customers and allows them to find, compare, and choose products efficiently.
What is retail shelf planogram?
For example, the Oxford English Dictionary defines planogram as a “diagram or model that indicates the placement of retail products on shelves in order to maximize sales.”