What colors work best on billboards?
Billboard ads aren’t the time to go boring with your color choices. Choose bold colors since they’ll be more noticeable from considerable distances. Contrasting colors will improve Readability. Ideal options include black, white, red, yellow, and blue.
What should I put on my billboard?
Your billboard needs to tell a story and/or share a call-to-action in a way that’s interesting and memorable. Whether you call on humor, anger, empathy, or cleverness, use emotional marketing tactics in your billboard design to make it memorable. Take a look at these examples of eye-catching, creative billboards.
How effective are billboard advertising?
The strength of billboard marketing is that drivers pay attention, Back40 Design explains. About 71 percent of drivers say they look at billboards while behind the wheel, and 50 percent say they’re highly engaged. The types of outdoor ads have expanded beyond billboards that are only big posters.
What is digital billboard advertising?
Digital billboards allow advertisers to change messages throughout the course of a day. Digital billboard advertising capabilities include social media integration, countdowns, day/weekparting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.
What should you not put on a billboard?
Some areas they tend to be sensitive to include extreme politics, overly sexual content or nudity, endorsement of illegal activities, curse words, and guns. Keep in mind that while you do have your First Amendment right to free speech, you don’t have a right to place your message on a billboard.
Should a billboard have a phone number?
Different mediums of advertisement serve for different purposes and information to be delivered. It’s a big no-no to place some precise data on the billboard ad like phone numbers or email addresses.