Why did Sephora stop selling Kat Von D?
She wrote that “this past year has been one of great change for me,” and ultimately decided to step away from her makeup brand to focus on new projects, including her vegan shoe line, her forthcoming album, and an international tour. She’s also prioritizing her son, Leafar, to whom she gave birth in November 2018.
What red lipstick does Kat Von D use?
Kat Von D Everlasting Liquid Lipstick in Outlaw Cue Kat Von D’s Everlasting Liquid Lipstick. This stuff is the embodiment of ‘go big or go home. ‘ It’s a lasting formula that, while a tiny bit drying, makes my otherwise ‘meh’ lips pop like nothing else does.
Can you try on lipstick at Sephora?
Sephora no longer allows you to test products. This one’s a biggy, and probably the hardest for anyone who loves Sephora to adapt to.
What does KVD vegan beauty stand for?
Kara, Veritas, Decora
KVD Vegan Beauty has undergone its second rebrand in recent months and is dropping the ‘Vegan’ in its title, although not in its formulas, to become KVD Beauty. The name KVD Beauty keeps the brand’s legacy initials, which it says now stand for ‘Kara, Veritas, Decora’, Latin for ‘Value, Truth, Beauty’.
Who owns KVD now?
Kendo
LVMH boots Kendo. The cosmetic brand’s accelerator, owned by LVMH holding, acquires Kat Von D makeup brand and has rebranded as KVD Vegan Beauty, according to a press release.
What does KVD stand for now?
On January 16, 2020, Von D announced she had sold her namesake beauty brand to its parent company, Kendo Brands (a subsidiary of LVMH). The brand will be rebranded as “KVD Vegan Beauty”. According to the company the letters KVD now stand for “Kindness, Vegan Beauty, and Discovery (and Doing Good)”.
Does Sephora give free samples?
You don’t have to make a purchase to receive a free sample. Just ask any Sephora employee for a sample, and they should assist you.
Why is Kat Von D now called KVD?
At the time, Kendo revealed that the ‘KVD’ initials no longer stood for Von D’s name, but rather for ‘Kindness, Vegan Beauty and Discovering’.