What is the sleeper effect example?
For example, in one experiment, participants underlined the important arguments as they read a persuasive message. After reading the message, subjects received a discounting cue stating that the message was false and then rated the trustworthiness of the message source.
What is sleeper effect in communication?
“Sleeper effect” describes a phenomenon in which messages from sources with originally low credibility cause opinion change over time.
What are sleeper effects birth?
The evidence comes from sleeper effects: permanent deficits when early experience was absent in capabilities that normally emerge long after birth.
Why is it called the sleeper effect?
The sleeper effect was first identified in U.S. soldiers during World War II, after attempts to change their opinions and morals. Hovland et al. measured the soldier’s opinions five days or nine weeks after they were shown a movie presentation of army propaganda.
What is the peripheral route persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is forewarning example?
When you give someone forewarning you let that person know that some event will happen in the future. You might give your elderly grandmother forewarning about her upcoming surprise birthday party, for example.
Why does forewarning reduce persuasion?
Research to date indicates that forewarning leads to greater resistance following the influence attempt. In general, forewarning biases thoughts counter to the direction of the influence attempt, either through increased bolstering of the prior attitude or increased counter-arguing of the persuasive message.
What is the peripheral route of persuasion?
What is the third person effect in advertising?
The Third Person Effect in Advertising. The third-person effect determines that we tend to perceive that mass media messages have a greater effect on others than on ourselves.