What does the bow tie mean on a Chevy?
Chevrolet’s “bowtie” logo has long represented one of the most successful automotive producers in history. It stands for the heritage and vision of Chevy vehicles, and has been used on the models at Chevrolet dealerships since 1913.
What does a black bow tie on a Chevy mean?
Off the bat, the black bow tie has no specific significance behind it. It is purely an aesthetic choice, with most Chevy models able to be optioned with either the “regular” gold bow tie or the newer black one. With most Chevy models offering it as an option, the black bow tie is proving to be quite popular.
Where did the Chevy bow tie come from?
The Paris Theory The co-founder of the Chevrolet company, William C. Durant, was a world traveler. During a visit to Paris, he was struck by the mesmerizing design on the hotel wallpaper. He tore a piece of the wallpaper and brought it back to the States, where it served as inspiration for the Chevy bowtie logo.
Why are Chevrolet called Chevy?
The name itself comes from Louis Chevrolet, co-founder of the Chevrolet Motor Company. Well before Chevy SUVs and sedans became staple vehicles across town, Louis Chevrolet was racing their predecessors all over the world.
What is the Chevy slogan?
Find New Roads
Chevy’s new slogan “Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development.
What does Chevrolet logo mean?
Though we know when the Chevrolet logo first appeared, Chevy says the origins are somewhat murky. One theory from Chevrolet is Durant was inspired by a pattern he saw on wallpaper when he was on vacation in Paris. Durant’s daughter Margery believes the design was entirely original.
What color was the original Chevy bowtie?
The original Chevy bowtie logo followed a color scheme of light blue, gold, and white, with black elements to help make the design stand-out. The colors, combined with the bold serif font of the “Chevrolet” wordmark helped the design to look elegant and sophisticated. In 1934, Chevrolet’s logo changed again.