What is the 1984 Apple commercial about?

“1984” is the name of a novel by George Orwell. In it, he looks towards a future where the earth is controlled by “Big Brother”. Orwell paints a scene in which people mindlessly obey the instructions given by “Big Brother” as they are brainwashed staring at a screen. Apple chose to copy this scene in their ad.

How was Apple’s 1984 Super Bowl ad such a breakthrough?

Prime example: the ad it aired during the 1984 Super Bowl that aptly played off George Orwell’s dystopian novel “1984.” Using the simple themes of control versus freedom, and stagnation versus innovation, in a one-minute ad, Apple was able to spark viral curiosity just days before the release of its first Macintosh …

When did the 1984 Apple commercial come out?

Apple’s iconic “1984” commercial airs during Super Bowl XVIII During a break in the action of Super Bowl XVIII on January 22nd, 1984, audiences first see a commercial that is now widely agreed to be one of the most powerful and effective of all time.

Why is the 1984 Super Bowl ad so important?

And the ad has also been cited as the turning point for Super Bowl commercials, which had been important and popular before (especially with the Coca-Cola ad featuring Joe Greene from years earlier) but after “1984” those ads became the most expensive, creative and influential advertising set for all television coverage.

Who was hired to direct the 1984 commercial?

Director Ridley Scott was hired to direct the 1984 commercial. The commercial was created by the advertising agency Chiat/Day, of Venice, California, with copy by Steve Hayden, art direction by Brent Thomas, and creative direction by Lee Clow.

Who was the director of the 1984 Pepsi commercial?