What is the psychology of color in logo design?
It is important to understand that different colors express different emotions. For example, black color is mostly associated with mystery, sophistication, power or death, whereas white color stands for hope, purity, simplicity and goodness. Red is the color that expresses love, anger, passion and romance.
What is the color for psychology?
2 In this treatment: Red is used to stimulate the body and mind and to increase circulation. Yellow is thought to stimulate the nerves and purify the body. Orange is used to heal the lungs and to increase energy levels.
What brands use color psychology?
The brands that use the psychological impact of color to their advantage are those that choose the right colors to further communicate who they already are. Dell computers are dependable. Lowe’s is for consumers who value self-reliance. Blue works.
What is a example of color psychology?
Color psychology is an area of research that looks at how color influences our behavior and decision-making. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren’t always apparent, such as how certain hues can increase appetite.
What is the psychology behind logo?
The formation of the lines in your logo shapes can be enough to impact the perception of your audience. Vertical lines create a subconscious association with strength and sophistication, while causing logos to appear slimmer. On the other hand, horizontal lines create a sense of tranquility and calm.
How is color psychology used in graphic design?
Within graphic design, the psychology of color is “a field of science that analyzes all the effects that different colors have on people’s perception and how they can influence their behavior, emotions, feelings, reactions and even taking of decisions ”.
How color can affect a logo design?
While various graphic elements are needed to be masterfully integrated together, color is by far, one of the essentials to convey your logo’s meaning. Color is so powerful that it can influence thinking, reactions, and stimulate bodily hormones.